Emotional appeal? Check. Historical accuracy? Check. Lloyds Bank has nailed this new horse-themed commercial.
If you ask horse lovers what their favorite movie is, many will answer wholeheartedly, "Black Beauty." And so the opening scene of this Lloyds Bank commercial immediately grabs our attention with the birth of a black foal in a lantern-lit stall deeply bedded with straw. It's like a scene out of a movie, and subsequent scenes are reminiscent of "War Horse" and more.
In fact, this entire Lloyds Bank commercial is a work of art. It tells the story of the horse over time, and highlights the often overlooked contributions that the horse has made to our society. From carrying soldiers into war to plowing farm fields, the horse has truly been by our sides for centuries.
Take a look at this beautiful commercial - you're sure to love it.
Beautiful, isn't it? The footage itself is pretty awesome, and we love the fact that the commercial tells a story, too.
This is far from the first time that a business has used horses in a commercial to appeal to its audience. Budweiser is famous for featuring the Budweiser Clydesdales in its commercials, and its commercial honoring 9/11 is particularly poignant. This Chevy Truck commercial does a great job of winning over any cowgirl. And on a lighter note, have you seen this dancing pony commercial? If not, then you absolutely must watch it - it's always good for a laugh.
Horses are symbols of elegance, power, and nobility. Is it any wonder that they make such commercial subjects?