Rudimental Feel the Love

This Music Video Features Urban Horseback Riding and It's Awesome


We could watch this all day. 

Rudimental is a British drum and bass band that really got popular with their "Feel the Love" single released in 2012 by Asylum Records. You've probably heard the song- it's been featured in movies including "Doctor Who" and "Kingsman: The Secret Service." It was included on top UK dance charts, and chosen by DJ Zane Lowe on BBC Radio 1 as the hottest record in the world of 2012.

I definitely have heard the song, and like it. It's upbeat and the lyrics, wonderfully sung by John Newman, get you moving but when I saw the official video, I loved it even more.

Featuring young horseback riders from the non-profit organization, Fletcher Street Urban Riding Club, the music video is full of winter shots of inner-city Philadelphia, Pennsylvania juxtaposed with entertaining horse play.

Check it out:


Doesn't that get your body moving? How about those awesome riders??

The Fletcher Street Urban Riding Club is a non-profit that teaches Philadelphia's youth about horsemanship. Philadelphia has a long history of black urban riders that take care of their horses within city limits, and the club wants to keep that history alive.

The Fletcher Street stables and clubhouse are in the Strawberry Mansion neighborhood in north Philadelphia, and the urban cowboys ride their horses in the city parks and on abandoned land. They even hold races on an open strip of Fairmount Park called the Speedway. 


The Rudimental music video follows the young boys as they romp around Philly, visiting local businesses, and taking care for their horses. The video also touches on the boys learning about the history of urban horsemanship and experiencing the benefits of horseback riding.

We just wish they were wearing helmets but alas, it was 2012. Hopefully the boys wear them today.


The program has a really positive message about keeping the neighborhood kids and young adults away from gang violence by teaching them horse culture:


Fletcher Street's horse community is for many children, the only safe place to be mentored, to feel good about themselves, to learn important lessons in responsibility, discipline and reward. Many of the boys that frequent Fletcher Street have little to no support in life and the men on Fletcher Street have consistently taken it upon themselves to provide a positive environment and some facet of stability for those kids that have none. Fletcher Street is determined to preserve its legacy, children and horses.

The club has gotten subsequent attention for their inspiring program, including a front cover feature in Life magazine, and stories in different horse publications including HorseNation. A young adult novel by G. Neri called "Ghetto Cowboy" is written from the perspective of a young Fletcher Street rider. 

Follow the group's Facebook page to see some more awesome urban riding. You can also visit the club's fundraising page to help keep this awesome program alive. Other urban horsemanship in the United States include Horses in the Hood in Los Angeles and the Federation of Black Cowboys in Queens in New York City. The most famous international program is called the Pony Kids, based in Dublin, Ireland. 

What do you think of this music video? Tell us in the comments below!

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