Petco Releases Selfie App Pet Owners Will Love

Posted by Allie Layos
Smiling young cheerful girl in eyeglasses having fun with her dog at the beach and taking selfie with smartphone

Petco wants to give you money for taking selfies with your pet...yes, really!

On Wednesday Petco announced the release of a new iOS app called Heads & Tails by Petco, which gives pet owners the chance to win gift cards and donate to help animals in need all by taking and posting awesome selfies with their pets.

The process is simple. Users take a selfie with their pet and post it to the Heads & Tails app. Each time a user's pet selfie reaches 100 Heads & Tails likes in a single month, they receive a $25 gift card, and a $25 donation to the Petco Foundation is made in their name.

Heads & Tails app

Each selfie must include at least one human and one pet to be eligible, and must be entered in one of nine categories: Best Dressed, Funny, I'm in Petco!, Most Photogenic, Nap Time, New Pet, No Dogs Allowed, Summer Fun, and Twinning. In addition to posting on the app itself, users can also share their selfies to Facebook, Twitter, and soon Instagram.

All pet selfie contests begin at 12 a.m. PST on the first of the month, and end at 11:59 p.m. PST on the final day of the month.

Brock Weatherup, executive vice president of strategic innovation and digital experience at Petco, said:

"We know the Internet can't get enough of pet selfies, which is why we're excited to introduce the Heads & Tails app celebrating the joy of pets in our lives. Recently we've forged new digitally-driven relationships with the pet community through PetCoach and Pet Project and we're thrilled to continue building the connection between people and animals through technology. By encouraging pet parents to take more selfies with pets, we're finding new ways to reward our fans, and more importantly, creating a new way for people to help animals in need."

Heads & Tails by Petco is available for free in the App Store. To learn more, visit the Heads & Tails by Petco website.

Will you be downloading the Heads & Tails app? Tell us your thoughts below!

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Petco Releases Selfie App Pet Owners Will Love