Kickstarter Succeeds in Filling London's Subways with Pictures of Cats

Posted by Allie Layos
All images via Glimpse

This Kickstarter campaign proves that cats are better than ads.

Cats are everywhere in London's Clapham Common subway station thanks to a unique Kickstarter campaign that raised money to replace all the station's ads with posters of friendly cats for two weeks.

Citizens Advertising Takeover Service (which can be shortened to CATS) raised more than $30,000 on Kickstarter for this feline frenzy, covering the walls, the escalators, the station barriers, and more with these posters.

"We know this is a silly project," the team noted on its Kickstarter page. "But what if we did this around the whole country, or in every major city in the world? Cats everywhere!"

"Dumb yes, but also this is about trying something, flexing our collective voice in the most idiotic of ways. From all this madness something amazing could happen. Perhaps we'll start to realise that buying stuff isn't making us happy."


The company behind CATS is the creative collective called Glimpse. Their site CatsNotAds notes that many of the featured cats are from Cats Protection, the UK's largest feline welfare charity.

As Cats Protection rep Guy Chadwick stated in a press release, the light-hearted campaign has a more serious side, too.

"Research shows that cats are good for the health and happiness of people of all ages, whether it's providing fun, love or companionship," he said. "Cats are also independent and can fit into a range of lifestyles so we hope anyone who sees the posters will adopt one of our thousands of unwanted cats."

And what could be better than that?

All images via Glimpse.

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Kickstarter Succeeds in Filling London's Subways with Pictures of Cats