If you have empty stalls or lesson spots that you'd like to fill, then be sure to check out these ideas for marketing your horse stable.
Marketing your horse stable is one of the best ways to bring in new clients and spread word about the great business that you're running. Whether you're operating a boarding, training, or rehabilitation stable, marketing your stable is important to its success.
The marketing ideas below are a great way to get started, no matter how large or small your operation.
Create a Great Website
Marketing your horse stable begins with a great website. All of your marketing materials (press releases, business cards, and flyers) should include your website's address, and your website will act as the main hub of information for potential clients.
When creating your stable's website, it's well worth the investment to hire a professional website developer. A professional can make your website both functional and attractive, and can also save you the time and hassle of trying to create the site on your own.
Be sure that your website is equipped with quality photos, information that a potential client would be looking for, and contact information.
Get Active in the Community
You can market your stable by maintaining an active presence in your community. Sponsor classes at local horse shows, support your local 4-H group, and get your business listed in your local chamber of commerce.
The more people that know about your business, the more likely you are to receive referrals and walk-in business.
Advertise in Local Areas
Be sure to advertise your business in appropriate local areas. Post flyers and leave business cards in local feed stores, pet stores, tack stores, and veterinarians' offices.
You might also want to advertise in local publications, on local websites, and even in the programs of fairs and horse shows. Think about the areas where your clients would be, and try to target those areas with your advertising.
Don't Forget Word of Mouth
Word of mouth is a valuable marketing tool. Ask clients to provide feedback that you can post on your website. Consider offering a referral program in which clients receive a particular discount for every new client that they bring in.
Most importantly of all, remember that good customer service is key to earning a positive referral from a client. Treat your clients well and they are likely to recommend your business to their friends and family.
What other methods have you found to be successful when marketing your horse stable?