The Shelter Pet Project is encouraging people to adopt, not shop, by harnessing the power of social media and powerful advertisements.
Have you heard of the Shelter Pet Project yet? It's a driving force behind promoting animal adoption in the US, and through social media, emotional ads, and a bit of networking, it's helping to find homeless pets loving families, one pet at a time.
The Shelter Pet Project is a collaboration between three major rescue groups. The Humane Society of the United States and Maddie's Fund have partnered with The Ad Council. All three groups share a common goal of making shelters the first place that potential adopters go in hopes of finding a new pet. In turn, the movement would ensure that all healthy and treatable shelter dogs, cats, and other animals find a loving home of their own.
The campaign launched in 2009, and since then has worked to dispel myths that shelter animals are sub-par to the animals that you would find in pet stores and offered by breeders. The campaign has launched a series of ads which help to spread the word that shelter pets are lovable and great. You can see one of the ads below.
The different campaigns feature famous pets including Keyboard Cat, Hamilton Pug, and Toast Meets World proving that there are some awesome companion animals waiting for their forever homes.
But that's not all that this campaign does. It actively uses social media to promote information about pet adoption, including showcasing adoption success stories and information about adoptable pets in shelters right now.
You can even create your own shelter pet adoption success story on the Shelter Pet Project's website, and can then share it easily with friends. The site also has a convenient search tool which allows you to find adoptable pets in the shelters near you.
The campaign has seen success across the country from New York and Boston to Los Angeles, Chicago, and Austin.
With homeless pets being such a problem in this country, and many shelters being overwhelmed with the volume of pets in need, this campaign fills an important demand. By reminding people about the great pets that end up in shelters, the project helps to break down barriers to adoption, encouraging people to consider adopting, not shopping.
When you're ready for your next pet, will you be adopting from an animal shelter? Tell us in the comments below.
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