This Is What the Budweiser Clydesdales Were up to During the Super Bowl

Posted by Stacey Venzel
budweiser clydesdales

Did you miss the Clydesdales during Super Bowl LI? They were there, but overshadowed by a powerful message from Budweiser.

Half of Super Bowl viewers are only there for the food, beer, and commercials. If you're among that group, then you probably noticed the absence of Budweiser's iconic Clydesdales during the mega-million dollar advertisement run.

The Clydesdales were, in fact, in the 2017 Budweiser commercial, but only briefly. Instead, the company decided to focus on their founder's coming to the United States, the land of opportunity. The Clydesdales are present around the halfway mark, when Adolphus Busch arrives in St. Louis.

Budweiser says the ad follows Busch's "ambitious journey to America in pursuit of his dream: to brew the King of Beers."

The ad, of course, sparked political controversy, with many believing it to be taking an anti-Trump stance. The hashtag #boycottbudweiser even began trending on Twitter.

But the story is a powerful one. It tells an honest story about an immigrant and his dream being "born the hard way"--as the commercial is aptly named.

While the Clydesdales might not have been prominent on FOX TV Sunday, viewers were encouraged to visit a live camera feed of the horses back in St. Louis--who were tuned into the game surrounded by kegs of beer.

Did you notice the Clydesdales the first time around? Or are you more of a Puppy Bowl person? Let us know in the comments below?

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This Is What the Budweiser Clydesdales Were up to During the Super Bowl