Known for tugging at the heartstrings, Anheuser-Busch knocks it out of the park with this year's Super Bowl commercial.
Each year, Super Bowl commercials get about as much attention, and maybe even a little more, than the "Big Game." Super Bowl LVI isn't any different. Super Bowl advertising is returning to its prime with iconic brands returning after taking a break during a difficult 2020, and that includes an American staple in Budweiser. For equestrian lovers everywhere, it's hard for the NFL to compete with the Budweiser Clydesdales. The majestic horses are fan favorites, and in 2022, they are again paired with man's best friend, a yellow lab. The beer maker released their new, heartwarming Budweiser Super Bowl Ad on social media for the first time ahead of Sunday's clash between the Cincinnati Bengals and Los Angeles Rams.
Budweiser's 2022 Super Bowl Ad
After taking a break from ads last year, the beer brand was primed for a comeback. This year's commercial is directed by Academy Award winner Chloé Zhao and is titled "A Clydesdale's Journey." While a shorter version will air on NBC on Super Bowl Sunday, you can catch a glimpse of the full-length video above.
According to a news release from Daniel Blake, Group Vice President of Marketing for Budweiser & Value at Anheuser-Busch, the brand wanted to acknowledge everything Americans have been through during the pandemic with a positive spin with this year's Super Bowl commercial:
"As America's beer, we wanted to come back to the Super Bowl with a message of strength and resilience. Budweiser has a history of supporting the country through difficult times and reminding communities across America that better days are ahead. With this Super Bowl spot, our goal was to highlight the perseverance and determination of the country and depict that by coming together, we can grow and move forward stronger than before."
In the video, one of the iconic Clydesdales is galloping across a field and fails to make his jump over a barbed-wire fence, injuring his legs. His canine friend runs to his side as he falls to the ground. As the commercial follows the horses' recovery, his furry friend is by his side the entire time. The commercial ends on a positive note with the horse running at full speed again with his friend by his side. At the end, the tagline "In the Home of the Brave, Down Never Means Out," flashes across the screen. Once again, the beer maker creates a relatable commercial. There is no doubt that the Budweiser 2022 Super Bowl Ad will be talked about for years to come.
What is your favorite Budweiser Super Bowl Ad? Tell us on our Wide Open Pets Instagram!
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