Beer Company Partners with Purina to Raise Money for Shelter Animals

Posted by Jason Sarna
Urban Underdog
Photo by Lisa Brown via St. Louis Post-Dispatch

Purina lends its brand name to beer packaging to raise money to help shelter dogs and cats find homes.

Urban Chestnut Brewing Co. partnered with Purina on packaging for an 8-pack of Urban Underdog American Lager.

For every pack sold, Purina is donating $3 to go toward adoption fees for shelter dogs and cats in the St. Louis area through Oct. 21.

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The 8-pack of Urban Underdog American Lager, which launched this week at area stores, features a dog and a cat wearing capes and touts an adoption event on Oct. 21 in Soulard Market Park.

More than 200 pets will be available for adoption at the event between 10 a.m. and 3 p.m. Another pet adoption event is slated at Urban Chestnut's Grove brewery.

Purina plans to donate up to $50,000 to offer people a $50 subsidy toward pet adoption fees.

"Ultimately we'd like to see a pet in the home of everyone in St. Louis," said Purina spokeswoman Lorie Westhoff. "Our hope is that with this we'll be able to help at least 1,000 pets get adopted."

The fundraising effort is part of more than $32 million Purina donates to pet welfare groups and events annually, including $2.5 million in St. Louis.

Urban Chestnut Brewing Co. brewed 19,500 barrels of beer last year, and year-to-date, the company's production is up more than 15 percent, said co-founder David Wolfe. Urban Chestnut's beer is sold in Missouri, Illinois, Kansas, Iowa, and Indiana. The brewer also opened a facility in Germany in 2015 that's on track to brew between 3,500 and 4,500 barrels this year.

For more information on this adoption event, click here.

Have you ever tried the Urban Underdog American Lager? Let us know in the comments section below!

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Beer Company Partners with Purina to Raise Money for Shelter Animals