Audi Harnesses the Allure of Secretariat for Their New Commercial

Posted by Paige Cerulli

Audi paired a red sports car with Thoroughbred racehorse Secretariat for their new commercial, and it's beautiful. 

If you ask many racing enthusiasts who the greatest racehorse ever is, most will point to Secretariat. It's hard to deny the brilliantly red racehorse's achievements and influence on the breed. And we dare you to watch his 1973 Belmont Park run without tearing up. So it's only natural that when Audi needed to promote their new car, they turned to the great red horse.

READ MORE: The Greatest Belmont Stakes Ever Run

In Audi's new commercial, we see the great Secretariat come alive again. There's something beautifully stirring about his white and blue checkered silks, and the re-created footage of the great racehorse that begins the commercial quickly carries us back in time. And as our Big Red takes on a red Audi S5 Sportback, the juxtaposition of true horsepower with mechanical horsepower will strike at the hearts of horse lovers everywhere.

Take a look at this beautiful new Audi commercial that uses the marketing power of an American icon.

Wondering about the statement about Secretariat's heart? Well, it's true. A necropsy performed after Secretariat's death revealed that his heart was a stunning approximate 22 pounds, whereas an average horse heart weighs only between 8 and 10 pounds. Secretariat's heart was constructed normally; it just happened to be huge.

Secretariat was the first Triple Crown winner in 25 years when he won the Kentucky Derby, Preakness Stakes, and Belmont Stakes in a row in 1973.

READ MOREThe Tragic Story of Ruffian the Racehorse

Did the heart explain Secretariat's success as a racehorse? It certainly would have been able to effectively pump blood through the horse's body. But if you ask many horse racing fans, the size of the great horse's heart doesn't so much signify a physical advantage, but it explains the horse's love of running.

It's often said that a racehorse is nothing without heart. Secretariat had plenty.

Who is your favorite racehorse? Tell us in the comments below!

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Audi Harnesses the Allure of Secretariat for Their New Commercial