Many owners dream of their beloved pet rising to social media stardom, but few know where to begin.
Anyone with an Instagram account has likely heard of Toast, the Cavalier King Charles Spaniel owned by Katie Sturino and her husband, Joshua Ostrovsky, also known as “The Fat Jewish.”
After being rescued from a puppymill in 2010, this toothless ball of cuteness has rose to Instagram fame after her owners began posting pictures of her dressed up in different outfits.
As it turns out, Toast was a natural-born model, able to pull off any look her parents tried. Unsurprisingly, a cute dog with a tongue that won’t stay in her mouth dressed up in adorable outfits really resonated with Instagram users and her profile quickly began to rack up followers.
Today, in addition to being an Instagram celebrity, Toast is a published author, a model, and has potential fashion collaborations in the works.
To many pet owners this sounds like a dream come true, but how exactly do you build such a large social media following? Toast has four tips that all hopefuls should follow:
1. Take photos where your pup doesn’t look perfect, but is still adorable. For example, wet from a bath or dirty from a good roll in the mud.
2. Find a way to make your pup distinguishable from the other dogs on social media. One way to do this is through the use of a costume.
3. Take any opportunity you have to network with other people on social media.
4. Be sure to share updated content regularly. Most social media super-pups share new content at least once a day.
If you want to help your pup rise to Internet stardom, one of the most important things to remember is that it could very well become a full-time job (and a hard one at that).
So before you start planning your pup’s next photo shoot, think about whether you’re willing to potentially put your career on pause to support your pup’s. If so, follow Toast’s four tips and get ‘gramming.
Good luck future superstars!