Grumpy Cat Teams up with Famous NASCAR Cat Mr. Tickles to Promote Friskies

Posted by Mateja Lane
Kroger Shopper Marketing ìLap It Upî

Friskies is bringing cat lovers and NASCAR fans together. 

A.J. Allmendinger is a professional stock car driver and a favorite in NASCAR events. He also has a cat named Mr. Tickles.

When Friskies released their new gravy line of cat food, teaming up with Kroger stores to promote the product, it only made sense to bring these two famous cats together in a campaign they are calling “Lap It Up.”

Kroger Shopper Marketing “Lap It Up”

The campaign features Grumpy Cat trying to make Mr. Tickles into the “First Cat of Professional Racing,” following in his NASCAR dad’s footsteps. He tells Mr. Tickles that in order to be fast, he needs to eat Friskies!

Check out the campaign, and some cute kitties.

A.J. Allmendinger is thrilled that his cat is getting a brush of fame himself. He said of the campaign:

“Partnering with Friskies and Kroger on this campaign has been great. Mr. Tickles can finally show off his professional racing skills. Mr. Tickles holds his own next to one of America’s most famous felines, Grumpy Cat, and I couldn’t be more proud. Mr. Tickles may soon be lapping me!”

Eric Winter, Manager, Retail & Shopper Marketing Manager for Purina says that the partnership with all involved is a home run.

“Through our partnership with Kroger, Friskies is able to introduce its new gravy products in an unexpected way utilizing A.J. Allmendinger’s cat, Mr. Tickles, and Friskies ‘official spokescat,’ Grumpy Cat. We anticipate that cat lovers and racecar driving fans alike will enjoy the video and make a pit stop at Kroger to pick up their cats’ favorite gravy products.”

Friskies new gravy cat food line includes:

  • Friskies Gravy Swirlers dry cat food with gravy baked right in
  • Friskies Extra Gravy Chunky wet cat food with EXTRA gravy
    • Available in beef, chicken, salmon and turkey
  • Friskies Party Mix Gravy-licious Party Mix cat treats with a crunch of gravy in every bite.

They can be found at all participating Kroger stores!

Kroger Shopper Marketing “Lap It Up” commercial shoot on Tuesday, June 27, 2017, in Mooresville, N.C. (Jason Walle/AP Images for Friskies)

The campaign is really a brilliant idea to entice NASCAR fans who may very well have cats just like A.J. Allmendinger. And everyone thinks of their own cat as a champion!

lap it up Friskies campaign

To find a Kroger store near you, check out their website. And check out the new Friskies line here.

Do you feed your cat Friskies? Tell us in the comments below. 

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Grumpy Cat Teams up with Famous NASCAR Cat Mr. Tickles to Promote Friskies